As we were given the 1960s as theme and an existing voiceover I started by researching various mediums from the 60s like magazines, advertisements, vintage objects, etc. and building a moodboard based on that time period to inspire my illustrations. The frames have to convey that this card game can be played everywhere – from waiting around to while watching TV. Today's card players should be pulled in and get excited about buying the limited edition!
Far Out Games
These styleframes were created as part of School of Motion’s course “Illustration for Motion”. We were tasked with creating a concept and styleframes for a 30 second promotional video for a limited edition retro playing cards set by "Far Out Games" to celebrate their 60th anniversary. The concept should be lively and playful and transport us back to the 1960s.
Category
Concept/Illustration
Client
School of Motion
Play the best card games of today with the best cards from the ‘60s.
Concept/Animation & Storyboard
Style
I decided to go for a very colourful yet simple style on a paper texture. It was challenging to make sure that the frames were based on the 1960s but with a modern twist. To achieve this look I went with black outlines, filled with bold colours that really pop in combination with a muted, warm background. I went with "flowy", round shaped patterns that were seen a lot in this time period and created more of a 2D, flat look.
